The tool your industry keeps complaining about not having.
You have spent years in an industry and you know exactly where the software falls short. That knowledge is the hard part. Turning it into a product people pay for monthly is the part I do.
Three ways people arrive here.
You built it for yourself first
You made a spreadsheet or a system to solve your own problem, it works, and people in your industry keep asking if they can use it. That is the strongest possible starting point.
You have been looking for a technical co-founder
You have spent months trying to find someone to build it in exchange for equity. Paying for it outright is usually faster, cheaper than a quarter of your company, and leaves you in control.
You have an internal tool worth selling
Something you built to run your own operation could work for everyone else in your sector. The gap between the two is smaller than most people think.
What launches, and what waits.
- Signup and accounts
- Teams and permissions
- The one thing your product does better than anything else
- Subscription billing with plans and trials
- An admin panel so you can run it
- Basic usage reporting
- A mobile app
- Integrations with everything
- Custom branding per customer
- An API for third parties
- Advanced analytics
- Anything a customer has not asked for yet
The fastest way to waste a SaaS budget is building features nobody has requested. I launch the smallest version that someone will pay for, then let real usage decide what gets built next. That is not me cutting corners. It is the only way to find out if the product is right before the money runs out.
Built to be a product, not a project.
- Isolated customer data
- Teams and seats
- Role based permissions
- Invite flows
- Account switching
- Stripe integration
- Plans and tiers
- Free trials
- Upgrades and downgrades
- Failed payment recovery
- Cancellation and win back
- Admin panel
- Customer impersonation for support
- Usage limits and metering
- Audit logs
- Transactional email
- Onboarding flows
- In product messaging
- Usage analytics
- Data export
- Public marketing site
Most of this is invisible to your customers and all of it is the difference between a demo and a business.
Straight terms, so nobody wastes a call.
I work for money, not equity
I am a studio, not a co-founder. You keep all of your company and I keep my focus.
You own everything from day one
The code, the database, the accounts, and the intellectual property. There is no licence and no lock in.
Fixed scope, fixed price, in stages
I break the build into phases with a price for each. You can stop after any of them and still own what has been built.
I will tell you if I think it is a bad idea
If the scoping call suggests the product will struggle, you will hear that from me. Losing a project is cheaper for both sides than building something that fails.
Three to six months to something real.
A launchable first version usually takes three to six months depending on how much the product has to do. Here is roughly where the time goes.
- 15%Architecture and data model
- 20%Design and flows
- 50%Build
- 15%Launch and hardening
You will always know what happens next.
Four stages. Fixed scope, agreed before I start, so the number you are quoted is the number you pay.
Scope
I map what it needs to do and who touches it. You leave with a written specification and a fixed price, whether or not you hire me.
Design
Screens and flows built to your brand standards. You approve the look and the logic before anything gets engineered.
Build
Development in visible stages with a live preview link. You watch it come together instead of waiting in the dark.
Launch
I migrate, test, and go live. Then I train your team, hand over the keys, and stay on call for the first month.
Straight answers.
Then I phase it. I build the smallest paid version first, you start earning from it, and later phases get funded by revenue instead of savings. Plenty of good products have been built this way.
You need evidence, which is not the same thing. Ten people in your industry telling you they would pay for it is worth more than a hunch and costs you nothing to gather. Bring that to the scoping call.
You own a working product and the code behind it, which you can sell, pivot, or shut down. That is a better position than most failed startups end up in, and considerably better than having given away equity for it.
Yes, on a monthly arrangement or per phase. You can also hand it to your own developer, since the code is standard and documented rather than something only I can read.
The architecture is built to scale from the start, which costs almost nothing to do early and a great deal to retrofit later. Hosting scales with your customer count, so your costs rise alongside your revenue.
You do. I sign whatever you need before the first call if you would rather have that in writing first.
Tell me what it should do.
A thirty minute call to pressure test the idea and work out what a first version would take. If I think it should not be built, I will say so.
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