You describe the function. I build the function.
Off the shelf software is built for the average version of your business. If your process is the thing that makes you money, bending it to fit a template costs you the advantage. This is the alternative.
Signs you have outgrown off the shelf.
You are paying for five tools
Each one does a fraction of what you need and none of them talk to each other properly. You are the integration layer, and it is costing you hours every week.
Your process is a workaround
The software cannot do the thing your business actually does, so your team has a spreadsheet, a shared inbox, and a set of rules that live in somebody's head.
You have been told no
A developer or an agency told you the platform cannot do it. That usually means the platform cannot, not that it cannot be built.
Everything, and the keys to it.
A custom front end
Designed against your brand standards. Not a theme, not a template, not adapted from something built for another industry.
The back end that runs it
Logins, roles, portals, payments, bookings, automations, dashboards. Whatever the job requires.
A database designed for your data
Structured around how your business actually works, so reporting later is a query and not a rebuild.
Search and speed handled
Clean markup, fast loads, and structured data set up correctly at build time rather than patched on afterwards.
Full handover
Code, database, domain, and accounts in your name. Documentation and a training session for your team.
A month of support
I stay on call after launch while your team settles in. Ongoing support after that is optional.
The back end, in detail.
- Member logins
- Role based permissions
- Client portals
- Team accounts
- Single sign on
- One off payments
- Subscriptions and plans
- Invoicing
- Quotes and proposals
- Refunds and dunning
- Booking and scheduling
- Inventory and stock
- Job and order tracking
- Document generation
- Approval workflows
- Admin dashboards
- Custom reporting
- Data exports
- Automated email and SMS
- AI assistants trained on your content
This is a sample and not a menu. If the thing you need is not here, it can still be built.
Why I will not quote you from an email.
Two projects that look identical from the outside can differ by a factor of five underneath. These are the things that actually move the number.
- How many types of user the system has
- Whether money moves through it
- How many outside systems it has to talk to
- Whether existing data needs migrating
- How much of it has to work on a phone
The scoping call is free and you leave with a written specification and a fixed price, whether or not you hire me.
You will always know what happens next.
Four stages. Fixed scope, agreed before I start, so the number you are quoted is the number you pay.
Scope
I map what it needs to do and who touches it. You leave with a written specification and a fixed price, whether or not you hire me.
Design
Screens and flows built to your brand standards. You approve the look and the logic before anything gets engineered.
Build
Development in visible stages with a live preview link. You watch it come together instead of waiting in the dark.
Launch
I migrate, test, and go live. Then I train your team, hand over the keys, and stay on call for the first month.
Straight answers.
Sometimes. If your existing system has a decent database and a way to connect to it, I can build around it. If it does not, I will tell you plainly rather than quietly charging you to fight it.
You own the code, so any developer can work on it. Most clients come back to me, but that is a choice rather than a trap.
You do, on an account in your name. I set it up and hand it over. Hosting for a typical build costs less per month than most software subscriptions.
Upfront, yes. Over three years, usually not, once you count the subscriptions, the plugin licences, the workarounds, and the hours your team spends doing what the software should have done.
Heavily during scoping, lightly during the build, and properly again at handover. Scoping is where your knowledge of the business matters most and nobody can do that part for you.
Tell me what it should do.
A thirty minute call to work out whether the thing you want is worth building, and what it would take. You leave with a specification and a number.
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