Custom software & virtual event production

Software built around how you actually work.

Most businesses bend their process to fit the tool they bought. I do it the other way around. Custom sites, custom platforms, and the back end that runs underneath them.

If you can describe how it should work, it can be built. That includes the parts nobody sees: logins, roles, payments, automations, dashboards, and everything wired between them.

Typical buildSCHEMATIC
WEBSITEPORTALMOBILEYOUR LOGICACCOUNTSPAYMENTSDATAAUTOMATIONSREPORTING
Front endApplicationServices
Capabilities

The back end is the whole point

A site that only displays information is a brochure. Here is a sample of what I wire in behind it. If yours is not listed, ask anyway.

Member logins & rolesClient portalsStripe & subscription billingBooking & schedulingCourse delivery & drip contentCustom CRMQuoting & proposalsInventory trackingAutomated email & SMSDocument generationAdmin dashboardsReporting & exportsMulti-user permissionsThird party integrationsAI assistants trained on your contentand whatever else you need
What I do

Three things, done properly.

I would rather do a short list of work at a high standard than a long list at an average one.

Custom websites & web apps

A site that does the work, not just the talking.

Built from scratch to your specification. No theme to fight, no plugin stack to maintain, no ceiling on what it can do. You describe the function, I build the function.

  • Fully custom front end. Designed to your brand, not adapted from a template.

  • Any back end function. Logins, portals, payments, bookings, dashboards, automations.

  • Owned outright. The code and the database are yours. No platform holding your business hostage.

  • Fast and findable. Clean markup, real page speed, search structured properly from day one.

  • Built to grow. Adding a feature next year does not mean starting over.

SaaS platform buildouts

Your idea, running as a real product.

Full software as a service builds, from database schema to signup flow to the first paying customer. If you have an idea for a tool your industry is missing, this is the service that turns it into one.

  • Product architecture. I map the data model and user flows before a line of code is written.

  • Multi-tenant from the start. Accounts, teams, permissions, and plan tiers handled correctly.

  • Subscription billing. Trials, upgrades, downgrades, failed payments, and cancellations.

  • Admin side included. You get the tools to run the product, not just the product.

  • Launch and iterate. Ship a working version, then improve it with real user behavior.

Virtual event production & hosting

Run an event that looks like it cost more than it did.

I produce and host virtual events end to end. You show up and present. I handle the studio, the stage, the speakers, the run of show, and everything that can go wrong before it does.

  • Broadcast quality production. Branded lower thirds, transitions, intro packages, live graphics.

  • Speaker management. Tech checks, green room, briefing, and cueing so nobody is guessing.

  • Hosted on your platform or mine. Registration, reminders, and attendee experience handled.

  • Live show calling. A producer running the show while you focus on the room.

  • Same day recordings. Clean recordings and clips back fast, while the audience is still warm.

REGISTRATION
T MINUS 2 WEEKS
TECH CHECK
T MINUS 1 DAY
LIVE SHOW
SHOWTIME
RECORDING
SAME DAY
CLIPS DELIVERED
SAME DAY
How a build runs

You will always know what happens next.

Four stages. Fixed scope, agreed before I start, so the number you are quoted is the number you pay.

Stage 01

Scope

I map what it needs to do and who touches it. You leave with a written specification and a fixed price, whether or not you hire me.

Stage 02

Design

Screens and flows built to your brand standards. You approve the look and the logic before anything gets engineered.

Stage 03

Build

Development in visible stages with a live preview link. You watch it come together instead of waiting in the dark.

Stage 04

Launch

I migrate, test, and go live. Then I train your team, hand over the keys, and stay on call for the first month.

Why work with me

Small studio. Direct line.

You will not be handed to an account manager who relays your questions to someone you never meet. You talk to the person building it. That is the whole advantage, and it is not a small one.

I build, I do not assemble

Page builders and plugin stacks break, slow down, and cap what your business can do. Custom code does not have those limits.

ASSEMBLEDBUILTThemePage BuilderForm PluginSEO PluginCache PluginMembership PluginPayment PluginBackup PluginINTERFACEAPPLICATIONDATA
Eight things that can break
One thing you own

You own everything

The code, the database, the domain, the accounts. If you ever want to take it elsewhere, you can. Most agencies quietly make that difficult.

Production experience behind the tech

Years of running live virtual events means I plan for what breaks. That habit carries straight into how I ship software.

Fixed scope, fixed price

The specification is agreed in writing before I start. If I underestimate the work, that is my problem to absorb, not yours.

Before you ask

Straight answers.

It depends entirely on what it does, and anyone quoting you before understanding that is guessing. A marketing site with a few custom functions sits well below a multi-tenant SaaS platform. The scoping call is where you get a real number, and it is free.

A custom site typically runs four to eight weeks. A SaaS platform usually runs three to six months to a launchable first version. I give you a dated schedule during scoping, not a vague range.

Often, yes. I will audit what exists and tell you honestly whether it is worth repairing or whether rebuilding costs you less over the next two years. Sometimes the answer is that you should keep what you have.

Yes. Ongoing support is optional and priced separately. Plenty of clients take the handover and run it themselves, which is entirely the point of owning your code.

No. I can host on mine, produce into yours, or stream to wherever your audience already is. If you want a registration and attendee experience built specifically for your event, I can build that too.

That is normal and it is what scoping is for. Bring the problem you are trying to solve. Turning that into a specification is my job, not yours.

Start here

Tell me what it should do.

A thirty minute call. I work out whether the thing you want is worth building, and what it would take. No pitch deck, no pressure.

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